Brand Values, Packaging, and Marketing Support

 


 

Brand Introduction

Work by Nature is a truly unique brand because every piece of jewellery is handmade by me in West London with my special ways of looking through the natural world.

I use resin, hand-dried flowers collected in West London, seashells collected from Hong Kong's beaches, and various natural elements to capture the ever-changing seasons. My jewellery—necklaces, bracelets, and earrings—adapts to nature's uniqueness, framed as natural arrangements, and reflects my clean aesthetic. I believe my jewellery can provide a self-care moment, offering a meditative admiration of nature's beauty.

'Work by Nature' symbolises the collaborative process between my handcrafted pieces and the inherent beauty of mother nature. I believe my jewellery pieces will make everyone capable of embracing the artistry of nature and then carrying the Zen mind anywhere & everywhere.

Local, Sustainable & Ethical

  • All of my products are lovingly handmade by me in my small flat in Ealing. Each piece is crafted with care and attention, and I take pride in sharing the personal story behind my jewellery. Supporting small, local businesses helps reduce the carbon footprint of both the making and delivery processes.
  • I prioritize natural and eco-friendly materials, using hand-pressed flowers from Ealing and seashells collected from my time in Hong Kong. My pendants are crafted with UV resin, a sustainable alternative to epoxy. Every necklace, earring, and bracelet is finished with gold plating or 925 silver plating for durability and elegance. The packaging is primarily paper-based, with minimal plastic used to ensure your jewellery arrives safely.

Packaging

  • Paper-based packaging with a protective foam layer.
  • Each piece comes with a story card and a paper-based gift box.

Marketing Support

  • We recommend promoting the original Minimum Retail Price (MRP) alongside any store discounts. For store promotions, please display the original MRP crossed out next to the sale price.
  • Updated price lists will be available to download in the retail portal. I will also email every customer one month in advance.
  • Additional marketing materials, such as high-resolution product photos, can be requested by emailing wholesale@workbynature.co.uk.
  • Leaflets are available upon request. Please confirm your needs in the order form.

Classic Customer Persona- The Thoughtful Giver & Nature Enthusiast

Profile Overview:

Name: Sarah (fictional)

Age Range: 18-60 years old

Gender: Female

Ethnicity: Diverse, though special consideration should be given to transparent products and their suitability for different skin tones (e.g., tanned skin tones may need alternatives).

Occupation: Varies from students to professionals, including retirees. Sarah could be a university student, a working professional, or a “Silver Swan” retiree.

Buying Motivations: Sarah often purchases for different reasons depending on her stage in life—whether buying for herself or as a thoughtful gift for someone special.

Segments:

  1. Younger Buyers (18-24 years old)
    • Persona: "The Gift Giver"
    • Profile: University students or young adults who buy your jewellery as a gift for loved ones (e.g., birthdays, celebrations, etc.).
    • Lifestyle & Interests: These customers are trend-aware, but prefer items with emotional or sentimental value over passing fads. They like jewellery that is delicate and versatile for daily wear.
    • Buying Behaviour: They look for affordable but meaningful gifts that carry personal stories, making your nature-inspired pieces perfect for them.
  2. Working Professionals (25-50 years old)
    • Persona: "The Subtle Professional"
    • Profile: Women who prefer your jewellery for everyday wear. Your designs are understated and versatile, allowing them to wear your pieces at work or casually.
    • Lifestyle & Interests: They are busy but appreciate minimalist, nature-themed jewellery that adds a touch of personality to their work outfits without being too bold.
    • Buying Behaviour: They value pieces that are simple yet elegant, offering subtle beauty that complements their professional attire and reflects their love for nature.
  3. Silver Swans (50-60 years old and above)
    • Persona: "The Elegant Retiree"
    • Profile: Retired or semi-retired women who enjoy buying handmade, nature-inspired jewellery for themselves or as gifts for their families and friends.
    • Lifestyle & Interests: Gardening, spending time outdoors, and staying engaged in creative or leisure activities. They prefer timeless, quality pieces over trends.
    • Buying Behaviour: They are thoughtful shoppers, drawn to craftsmanship and quality. Your jewellery aligns with their love for nature and their desire for classic, understated elegance.

Hobbies & Interests:

  • Gardening & Nature: Your customer is someone who loves the outdoors and finds beauty in natural surroundings. She’s passionate about gardening, plants, and environmental sustainability.
  • Supporting Artisans: She values handmade and unique products, often purchasing from independent designers who share her ethos for sustainability and artistry.
  • Gift-Giving: Whether for birthdays, holidays, or special occasions, she loves finding special pieces to give to family and friends. She appreciates items that tell a story or represent something meaningful.

Shopping Preferences:

  • Type of Store: Boutique shops, artisan markets, and online platforms that focus on eco-friendly, handmade, and unique jewellery.
  • Product Choice: She gravitates towards timeless, versatile designs that can be worn daily or gifted. Transparency in some of your products might require her to be mindful when choosing for specific skin tones.
  • Why She Loves Your Brand: She’s drawn to your nature-inspired designs, the handcrafted quality, and the subtle yet meaningful aesthetic. The connection to nature reflects her own passions and interests.